Branding Guide
There are several manufacturers of luxury watches, all of whom bring to the table exquisite craftsmanship, excellent build quality and top of the line features. To form a list stating the best of them would be doing injustice to the others but based on a few criteria such as tradition, popularity, quality and features, we can say that the following are the best and most popular in the business.
Tag Heuer is a Swiss watch manufacturer well known for its sporty collection of luxury watches that combine elegance with functionality. There are several series that are aimed exclusively at racers, divers and another line that is meant for classy outings and formal wear. Tag Heuer has in its collection both quartz movement watches and mechanical watches that cater to a wide consumer base.
Another well known manufacturer is Rolex which is very popular for its extremely formal collection with a simple watch dial design. The unique distinguishing feature of Rolex is the superior movement technology with minimal quartz movement and a large power reserve along the rarely seen perpetual calendar function. The perpetual calendar function eliminates the need for the date to be manually adjusted at the end of every month, a rather annoying aspect of most modern luxury watches.
Tissot is a luxury watch manufacturer with slightly more reasonable prices and is well known for its technology oriented watches such as the T-Touch which is a touch screen watch with functions ranging from a thermometer to an altimeter. In addition, there are some classic and heritage models too that cater to customers looking for a bit of elegance.
The ultimate brand for aviators and other professionals happens to be Breitling. All the watches are certified chronometers which ensure performance and longevity. These watches incorporate the latest in modern technology like circular rules for useful calculations like fuel consumption and distance and emergency transmitters for locating people in emergencies.
Oris is a luxury watch manufacturer from Switzerland that specializes in dress watches i.e. watches meant for formal occasions. They are classy with simple aesthetics but come with a feature set rivaling those of bigger brands like Breitling and Tag Heuer.
There are several brands that fall in the luxury watch category and we advise you to look through as many as possible before making a decision since a luxury watch is a coveted timepiece that defines you and your personality.
